The Long Interview
Because good work takes time, candor, transparency and trust I always start with a long discovery session.
Leadership Training
In life and in business there are days when we come up against better players. To beat them you need insightful leadership because a good team led by a great leader can win the day.
Vision
Clear vision is everything. Without it you’re just playing bumper cars on the road of life. While it can be fun, it’s not a very effective way to manage an organization or your life. Nothing of significance has ever been achieved without a clear, compelling vision. Think about it.
Strategic Thinking
My strategies are like personalized travel itineraries that connect your present location to your desired destination on the intellectual, emotional and practical levels because great strategies have to make sense in the context of the brand’s terrain, motivate your team and reward goal achievement in a variety of meaningful ways.
Tactics
Because all you say and all you do helps your customers believe that they have come to the right place or the wrong place, my communication tactics are designed to make your operations, not your price point, the hero. Price is what you talk about when you have nothing else to say. And frankly, if that’s all you want to say, I’m not the man you need.
Blue Highways
For those who are looking for a forum that leads individuals and groups to new ways of seeing, thinking and doing things on the highways and byways of life, this process is for you. Blue highways can help organizations and individuals decide if they should take the road less traveled or stick to the well worn paths of life.
Positioning, Reframing and Repositioning
This process is based on some of the fundamental insights found in Neuro-Linguistic-Programming (NLP), the art of change developed and taught by Dr. Richard Bandler.
P.R.P. results in far more engaged staff, higher productivity, customer satisfaction, greater customer loyalty and repeat sales because it lays such solid groundwork for long lasting, positive cultural change.
- Positioning clarifies your corporate vision and USP.
- Reframing changes how you look at your customers and
- Repositioning changes how they look at you.
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Telemetry
In the land of the blind the one-eyed man is king.
Good research supports good management and is the genesis for superior brand strategies and brilliant tactics. Great brands are built and led by well informed visionaries – not by ignorant gatekeepers.
Free research, especially many of today’s online white papers and metrics, can be lethal because the data is so biased. Likewise free Best Practice Studies and Reports posted on every wannabes website can send you off on a wild goose chase that has nothing to do with your business or your brand. Many sites are simply trading old, useless information for a chance to send you their newsletter.
Hint: if the Free White Paper sucks, guess what the newsletter will be like.
My corporate research experience includes the design and the interpretation of proprietary, syndicated, qualitative and quantitative research as well as design and management of bridging research with respected international research houses like Ipsos Reid™ and J.D. Power™ as well as Canadian organizations like Millward Brown™. At the other end of the spectrum I have developed countless survey tools to help small organizations understand why their customers love them or leave them.
Forensic Communication Audits
When sales drop and brands flop forensic audits can help you understand what went wrong and why. Forensic Communication Audits are a smart, insightful tool designed to get your brand back on track quickly and relevantly. Please note: this service is not designed to help you point fingers, it’s designed for organizations that want to make the good better, and the better best.
Personal Branding
Professionally, this process helps those of influence understand who you are, what you stand for, and why you’re the best person to deal with.
Personally, this is not about Facebook™ and Linkedin™ best practices. It’s about your journey, finding your own voice, and marching to your own drum. Think off-line, real-time ‘Pilgrimage’.
In-Box Thinking
Sometimes you just want or need a reality check or an objective ear.
- I hear you and I’m here for you.
Metaphors
Then again, sometimes you really need some mental floss or some intellectual bungee jumping.
If you resemble those comments – welcome – you’ve come to the right place.
My gift for metaphors helps me elevate personal conversations and professional discussions, and direct them into an intelligent process of decision making without being harsh or offensive. |